Bachelor of Applied Management (Applied Marketing major)
Sales & Marketing
A course by
SIT
A three-year degree focusing on the practical and theoretical aspects of applied marketing and management, designed to equip graduates for a wide range of professional roles in marketing, sales, and business.
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NZQA Level 7 Certification (360 Credits)
Advanced
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Core skills this course teaches
Develop and present marketing plans
Formulate effective marketing plans, conceptualise and evaluate promotion campaigns, and balance objectives against budgets.
Innovate and manage change
Use critical analysis and reflective practice to drive and manage innovation and change in the context of technological, economic, and social developments.
About This Course
The Bachelor of Applied Management (Applied Marketing major) provides students with the essential skills and knowledge to succeed in complex and evolving business environments, with a strong emphasis on marketing, communication, and applied management. The programme blends theoretical knowledge with practical application and develops both soft and professional skills needed for effective business decision-making and marketing strategy. Graduates are prepared for roles in marketing, sales management, product management, brand management, and related fields. Note: This major is teach-out only and no longer accepts new students after 2020 enrolments.
Course Content
- Introduction to Applied Management
- Introduction to Human Resource Management
- Introduction to Applied Marketing
- Introduction to Accounting
- Business Communications
- Introduction to Quality Management (elective)
- Workplace Relationships (elective)
- Introduction to Leadership (elective)
- Introduction to Project Management (elective)
- Marketing Operations
- Digital Marketing
- Sales and Promotion
- Presenting Professionally
- Market Research and Analysis
- Electives in management accounting, strategic management, HR, employment relations, operations management, health and safety, administration, project management, and professional coaching
- Business Ethics
- Research Methodology
- Strategic Marketing Management
- Reputation and Brand Management
- Advanced Digital Marketing
- Management Research Project or Internship
Entry Requirements
Build towards these roles
Marketing ManagerSales ManagerProduct ManagerBrand ManagerCustomer Services ManagerKey Account ManagerMarketing Research AnalystServices Marketing Manager
