Graduate Certificate in Applied Marketing
Sales & Marketing
A course by
SIT
Enhance your marketing career with the Graduate Certificate in Applied Marketing. This programme provides advanced knowledge and practical skills in marketing strategy, analysis, and implementation.
Online study
Flexible online learning from anywhere
SIT2LRN Distance Learning, Invercargill
It will take a total of 17 weeks
Core skills this course teaches
Market Analysis and Research
Strategically analyse market information to apply and develop market research.
Marketing Planning and Campaigns
Develop marketing plans, promotional campaigns and cost effective budgets.
Problem Solving in Professional Practice
Solve problems both independently and as part of a team, utilising advanced marketing and management skills.
What You're Signing Up For
The Graduate Certificate in Applied Marketing is designed for students who already have a degree or significant experience and want to gain theoretical and applied expertise in marketing. The programme offers a blend of theory and practical learning, emphasizing applied marketing, strategic planning, market analysis, campaign management, and budget planning. Students develop both hard and soft skills essential for contemporary marketing roles, including communication, team problem-solving, and management.
Course Content
- Marketing Operations: Marketing activities, quality and customer service, marketing objectives and strategies
- Strategic Marketing Management: Marketing strategy principles, strategic analysis, scenario planning, strategy implementation
- Reputation and Brand Management: Brand and reputation development and protection, stakeholder relations, corporate social responsibility, brand growth strategies
- Consumer Behaviour and Market Trends: Theories and concepts of consumer behaviour, socio-economic influences, promotion trends, application to real products/services
What you need to know first
An undergraduate degree in any discipline OR be a mature student aged at least 20 years and provide evidence of at least three years relevant work experience (supported by a CV).
What sort of industry will this job lead to
Marketing
Business
Sales
Future employment opportunities might be
Marketing roles in private and public sectors including education and retail