Graduate Diploma in Marketing
Sales & Marketing
A course by
SIT
A one-year full-time (or up to five years part-time) graduate diploma designed for those seeking to deepen their expertise in marketing and communication. Suitable for degree holders or experienced professionals wishing to upskill for management or specialist roles.
In-person study
Face-to-face learning in a physical classroom setting
Invercargill, Invercargill
It will take a total of 1 year
Core skills this course teaches
Apply advanced marketing knowledge
Demonstrate an advanced understanding of marketing concepts and strategies, including strategic marketing management and integrated communications.
Communicate effectively with customers
Develop the ability to communicate with customers across different mediums to enhance customer experience and build brand loyalty.
Analyse and develop marketing strategies
Ability to research, plan, and execute effective marketing strategies for diverse organisations and across various platforms.
What You're Signing Up For
The Graduate Diploma in Marketing at Southern Institute of Technology develops advanced knowledge and practical capabilities in marketing strategy, communication, brand management, and the application of marketing to both local and international audiences. Graduates are prepared for a range of marketing, digital marketing, and communications roles in businesses, non-profits, and diverse industry sectors. The program offers a comprehensive blend of compulsory and elective papers to tailor learning to personal interests and industry needs.
Course Content
- Strategic Marketing Management
- Contemporary Issues
- Business Ethics
- Sustainability in Tourism
- International Business
- Applied Research Project – Marketing
- Event Management
- Workplace Experience
- Research Methods
- Consumer Behaviour
- Integrated Marketing Communications
- Marketing Management
- Services Management Marketing
What you need to know first
Undergraduate degree in any discipline; or
What sort of industry will this job lead to
Marketing
Business
Communications
Future employment opportunities might be
Marketing manager
Marketing specialist
Sales representative