Graduate Diploma in Marketing
Sales & Marketing
A course by
SIT
A one-year full-time (or up to five years part-time) graduate diploma designed for those seeking to deepen their expertise in marketing and communication. Suitable for degree holders or experienced professionals wishing to upskill for management or specialist roles.
STUDY FREE
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NZQA Level 7 Certification (120 Credits)
Advanced
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Core skills this course teaches
Apply advanced marketing knowledge
Demonstrate an advanced understanding of marketing concepts and strategies, including strategic marketing management and integrated communications.
Communicate effectively with customers
Develop the ability to communicate with customers across different mediums to enhance customer experience and build brand loyalty.
About This Course
The Graduate Diploma in Marketing at Southern Institute of Technology develops advanced knowledge and practical capabilities in marketing strategy, communication, brand management, and the application of marketing to both local and international audiences. Graduates are prepared for a range of marketing, digital marketing, and communications roles in businesses, non-profits, and diverse industry sectors. The program offers a comprehensive blend of compulsory and elective papers to tailor learning to personal interests and industry needs.
Course Content
- Strategic Marketing Management
- Contemporary Issues
- Business Ethics
- Sustainability in Tourism
- International Business
- Applied Research Project – Marketing
- Event Management
- Workplace Experience
- Research Methods
- Consumer Behaviour
- Integrated Marketing Communications
- Marketing Management
- Services Management Marketing
Entry Requirements
Undergraduate degree in any discipline; or
Mature student (age 20+) with at least three years relevant work experience (with CV and proof)
Build towards these roles
Marketing managerMarketing specialistSales representativeDigital marketing specialistProduct marketing managerCommunications managerBusiness consulting roles
Build skills in these industries
Marketing
