Postgraduate Certificate in Digital Marketing
Sales & Marketing
A course by
UC Online
Gain advanced digital marketing skills including SEO, SEM, content creation and analytics in this flexible online Postgraduate Certificate from the University of Canterbury. Equip yourself to design and execute effective digital strategies to advance your marketing career.
NZ$20,930
inc GST
Enquire about international pricing
Core skills this course teaches
Describe and apply digital marketing concepts
Explain core digital marketing concepts and apply them in business contexts.
Utilise digital platforms for business decisions
Use platforms such as Google Ads and Analytics for decision making.
About This Course
The Postgraduate Certificate in Digital Marketing at University of Canterbury is designed for professionals seeking to deepen their digital marketing knowledge and skills. Delivered fully online, this NZQF Level 8 programme covers consumer behaviour, digital strategy, content and social media marketing, and search engine optimisation and marketing (SEO/SEM). Learn to use modern marketing platforms, interpret analytics, and develop strategic, culturally aware content. The programme consists of four compulsory 15-point courses and can be completed in 6 months full-time or 1 year part-time. Graduates will be prepared for advanced roles in marketing and can credit the certificate towards a Master of Marketing.
Course Content
- Digital Marketing (MBUS626): Advanced practices and theories in online, mobile, and social media marketing; using tools like Google Analytics.
- Digital Marketing Strategy (MKTG641): Developing and implementing digital marketing strategies; market analysis, audience segmentation, goal setting, managing digital channels.
- Content and Social Media Marketing (MKTG642): Social media strategy development, content creation, community engagement, social analytics, campaign evaluation.
- Search Engine Success (MKTG643): SEO and SEM, keyword research, content optimisation, ad copywriting, analytics, integrated digital campaigns.
Entry Requirements
Bachelor's degree in marketing or related discipline with at least a B average in 300-level courses OR at least five years of professional/academic experience in a relevant field
Build towards these roles
Digital Marketing ManagerMarketing ManagerMarketing AnalystMarketing StrategistBrand ManagerMedia ManagerContent CreatorPlatform SpecialistSocial Media ManagerCopywriter
