Social Media Marketing Course
Sales & Marketing
A course by
Unitec
A project-based course that explores tools, tactics and strategies of social media marketing. You will acquire practical skills in developing and implementing platform-specific social media campaigns.
In-person study
Face-to-face learning in a physical classroom setting
Core skills this course teaches
Develop social media marketing strategies
Learn to set appropriate goals for social media marketing and design platform-specific strategies.
Content creation and management
Select, produce, and communicate engaging marketing content tailored to a specific target audience on various social media platforms.
Utilise advertising tools and budgets
Gain practical experience using social media advertising tools and managing marketing budgets.
What You're Signing Up For
This course covers the essentials of social media marketing, including platforms, key principles, content creation and management, metrics, and auditing. It places a strong emphasis on innovative digital literacies and developing a comprehensive, practical social media campaign for a real company, product, or idea. The curriculum is designed in consultation with sector experts and involves applied learning using a bespoke social media digital textbook.
Course Content
- Social media characteristics and functionality
- Consumer engagement, social media communities, and brand value
- Principles and ethics of social media marketing
- Marketing research using social media
- Social media advertising and content creation
- Social media's role in SEO and content marketing
- Social media ROI
- Setting appropriate goals for social media marketing
- Selecting, producing, and communicating marketing content for target audiences
- Using social media advertising tools and managing budgets
- Applying social media analytics
- Final project: develop a social media marketing campaign
What sort of industry will this job lead to
Marketing
Communications
Media
Digital Business
Future employment opportunities might be
Social media coordinator
Digital marketing assistant