Master of Marketing MMktg
Sales & Marketing
A course by
University of Auckland
A 15-month, 180-point coursework masters designed to provide advanced skills and knowledge for a global career in marketing or communications. Ideal for those with a non-business or unrelated business undergraduate degree.
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Core skills this course teaches
Develop advanced marketing skills
Gain in-depth knowledge of marketing strategies, branding, and consumer behaviour to pursue career opportunities in marketing and communications.
Professional business skills development
Build a strong foundation in business-wide skills including management, financial control, business analytics, and technology.
About This Course
The Master of Marketing (MMktg) at the University of Auckland is an intensive 15-month coursework programme for graduates from non-business or unrelated business disciplines. It develops advanced business and marketing skills, including marketing management, branding, digital marketing strategy, and understanding consumers. The programme integrates core and specialist courses, a professional development module, and an industry-focused project, equipping students for global marketing roles and enhancing their competitiveness with a strong professional skills platform.
Course Content
- Marketing management
- Understanding consumers
- Branding
- Digital marketing strategy
- Managing people and organisations
- Financial reporting and control
- Economics and business analytics
- Business technology
- Operations and supply chain management
- Professional development module
- Industry-focused capstone project
Entry Requirements
Undergraduate degree in a non-business discipline, or a business degree in an unrelated field
Build towards these roles
Brand managerCommunications adviserCorporate consultantMarketing coordinator or advisorMarket analystPublic relations officer
Build skills in these industries
MarketingCommunications
