Basic Internet Marketing
Sales & Marketing
A course by
Wintec
An introductory half-day course providing foundational knowledge and practical skills in internet marketing, including PPC, SEO, SEM, email marketing and online advertising to help learners create an internet marketing plan.
In-person study
Face-to-face learning in a physical classroom setting
Wintec Campus, Hamilton
Core skills this course teaches
Understand internet marketing fundamentals
Learn what internet marketing is and its key components including ROI, PPC, SEO, and SEM.
Develop an internet marketing plan
Be able to create and start implementing an internet marketing plan for a business.
Identify relevant marketing elements
Learn to prioritize and decide which internet marketing methods to focus on for your business.
What You're Signing Up For
This course introduces the basics of internet marketing, explaining key concepts such as ROI, PPC, SEO, and SEM. It guides learners through the essentials of creating and implementing an internet marketing plan tailored to their business. Suitable for those new to marketing or wanting to understand online marketing elements, the course enables immediate application to business strategies. Topics include what internet marketing is, extending influence, email marketing, search engine optimization, and online advertising. The half-day course provides a resource pack and requires participants to bring their own device.
Course Content
- What is Internet Marketing?
- Creating an Internet Marketing Plan
- Extending Your Influence
- E-mail Marketing
- Search Engine Optimisation (SEO)
- Advertising Online
What sort of industry will this job lead to
Marketing
Business
Future employment opportunities might be
Marketing Assistant
Digital Marketing Coordinator
Small Business Owner