Bachelor of Marketing and Creativity
Sales & Marketing
A course by
Yoobee College of Creative Innovation
A comprehensive 3-year degree covering the foundations and advanced practices in marketing, content creation, design, branding, campaigns, and digital platforms, preparing students for dynamic careers in marketing and creative industries.
In-person study
Face-to-face learning in a physical classroom setting
Available in 3 locations
It will take a total of 3 years
Core skills this course teaches
Develop expertise in marketing principles and strategies
Master core marketing concepts including consumer insights, brand development, campaign planning, and market research.
Gain practical digital marketing and content creation skills
Use digital platforms, SEO and CRM tools, content management systems, and social media to plan, execute, and analyze marketing campaigns.
Build foundational and advanced skills in design and branding
What You're Signing Up For
This Bachelor’s degree at Yoobee will teach you the foundations and advanced concepts in marketing, design, web and graphic design, content creation, branding, campaigns, consumer behavior, entrepreneurship, digital marketing, and business strategy. With a strong mix of theoretical knowledge and practical experience (including collaborative projects and industry simulation), the program future-proofs your marketing and creative skills for an exciting career in the modern marketplace.
Course Content
- Fundamentals of Design
- Web and Graphic Design
- Storytelling and Content Creation
- Consumer Behaviour
- Marketing Foundations and Digital Marketing
- Introduction to Entrepreneurship
- Developing a Successful Campaign
- Branding
- SEO & CRM
- Inbound Marketing
- Creative Strategies
- Digital Marketing
- Social Marketing Platform
- Integrated Marketing Communications
- Growth Hacking
- Purpose Driven Leadership
- Collab Studio (industry projects)
- Innovation Models
- Industry Practice Studio
What you need to know first
NCEA University Entrance or equivalent CIE/IB grades
What sort of industry will this job lead to
Sales and Marketing
Advertising
Digital Media
Brand Management
Content Creation
Business Strategy
