Bachelor of Marketing and Creativity
A 3-year bachelor’s degree teaching the foundations of marketing, design, content creation, branding, and digital communication, preparing students for creative marketing careers.
STUDY FREE
NZ$25,173
inc GST
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NZQA Level 7 Certification
Advanced
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Core skills this course teaches
Develop marketing and digital campaign strategies
Create and manage effective marketing plans utilising digital, social, and traditional channels.
Apply design principles in marketing contexts
Demonstrate understanding of design fundamentals and produce design assets using industry software.
About This Course
The Bachelor of Marketing and Creativity (Level 7) at Yoobee combines core marketing principles with design, content creation, branding, and business strategy. Over three years, students build progressive competencies in digital and traditional marketing, creative strategy development, entrepreneurship, and industry studio projects. The degree develops future-focused marketing skills critical for modern businesses and creative industries.
Course Content
- Fundamentals of Design
- Web and Graphic Design (WordPress, HTML, CSS, Wix, Squarespace)
- Storytelling and Content Creation
- Consumer Behaviour
- Marketing Foundations and Digital Marketing (SEO, SEM, Email Marketing, Social Media)
- Introduction to Entrepreneurship
- Developing Campaigns
- Branding and Brand Identity
- SEO & CRM
- Inbound Marketing
- Creative Strategies
- Digital Marketing Platforms & Techniques
- Social Media Advertising & Integrated Campaigns
- Integrated Marketing Communications
- Growth Hacking and Digital Metrics
- Purpose Driven Leadership
- Collab Studio (industry simulated projects)
- Innovation Models and Business Model Analysis
- Industry Practice Studio (project management, group work)
- Presenting and pitching strategies
Entry Requirements
Build towards these roles
Digital Marketing SpecialistBrand StrategistContent CreatorMarketing Campaign ManagerSocial Media ManagerAdvertising ExecutiveCreative DirectorEntrepreneur
Build skills in these industries
Yoobee is a hands-on creative college for learners who want to build real things while they study. Through project-based learning, industry-connected tutors, and studio-style environments, you develop practical creative and digital skills plus a portfolio that shows how you think and what you can do.
