Sport Leadership and Management Major - Bachelor of Sport, Exercise and Health
Sport & Recreation
A course by
AUT
Develop essential skills in sport leadership and management with a focus on the sport and recreation industries. Gain expertise in marketing, events and facilities management, law, finance, and learn to apply them within sport, health and exercise contexts.
In-person study
Face-to-face learning in a physical classroom setting
Available in 2 locations
It will take a total of 3 years
Core skills this course teaches
Develop leadership and management skills
Gain practical and theoretical skills in leadership and management specific to the sport, exercise, and health sectors.
Apply sport-specific marketing and event management techniques
Learn how to manage, market, and operate sport events and facilities.
Understand legal and financial aspects of sport
Develop awareness of law, ethics, and financial management as they relate to the sport and recreation industries.
What You're Signing Up For
This major prepares students for leadership and management careers in the sport and recreation sector. The curriculum covers leadership, management, marketing, facilities and events management, law, and finance as they apply to sport, health, and exercise. Students will learn to manage sport events, promote social change through sport, and engage with digital multimedia strategies. The programme includes integrated workplace experience to prepare graduates for roles in the sports, fitness, and health industries.
Course Content
- Leadership and management in sport
- Sport events and entrepreneurship
- Sport finance, law and ethics
- Marketing for sport
- Facilities management
- Digital multimedia strategies for sport
- Sport for social change
- Professional/workplace practice
- Application of mātauranga Māori in sport, exercise and health
- Workplace experience / cooperative education
What sort of industry will this job lead to
Sport and Recreation
Events Management
Community Development
Future employment opportunities might be
Community and sport event manager
Sales and marketing executive
Sponsorships manager