Sport Leadership and Management Major – Bachelor of Sport, Exercise and Health
Sport & Recreation
A course by
AUT
Develop the leadership, management, and marketing skills needed for a successful career in the sport and recreation industries, with practical work experience and a focus on contemporary sport, health, and exercise management.
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
$ENQUIRE
Interested in this course? Enquire now for Domestic & International pricing
Core skills this course teaches
Develop leadership and management skills for the sport sector
Gain expertise in leadership, planning, and strategic management tailored for roles in sport, health and exercise organisations.
Apply marketing and digital strategies in sport
Gain practical skills in marketing, events, facilities management and digital multimedia to promote sport, exercise and health activities.
What You're Signing Up For
The Sport Leadership and Management major, as part of the Bachelor of Sport, Exercise and Health at AUT, prepares students to shape the future of sport by developing essential skills in leadership, management, marketing, facilities and events management, law and finance—all applied within the sport, health and exercise sector. Students also explore the power of sport for social change, digital multimedia in sports promotion, and gain valuable workplace experience through an integrated industry placement. The programme fosters advanced skills in strategy, change management, and leadership, within Aotearoa New Zealand's unique sporting and social context.
Course Content
- Sport leadership and management fundamentals
- Sport management and marketing
- Sport for social change
- Sport finance, law and ethics
- Facilities and events management
- Marketing for sport
- Sport operations in practice
- Digital multimedia strategies in sport
- Entrepreneurship in sport events
- Strategic sport management
- Te Pūtake o te Waiora (Māori perspectives in sport, exercise and health)
- Movement: theory into practice
- Work-integrated learning (cooperative education placement)
What you need to know first
University Entrance or equivalent
Find these employment opportunities
Community and sport event managerSales and marketing executiveSponsorships managerSport development managerSport and leisure facility managerDigital and social content creator
