Master of Tourism Management
Travel & Tourism
A course by
Lincoln University
An advanced degree preparing graduates to lead and innovate in the tourism industry, specialising in senior-level management, research, and planning roles. Delivered on campus or online, the programme develops deep sector understanding and specialist skills for high-level tourism management.
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Core skills this course teaches
Advanced understanding of tourism concepts
Critically describe theoretical concepts underpinning the tourism phenomenon, and discuss the complexity and behaviour of tourists and demand influences.
Sector structure and operations
Explain the products, structures, operations, and interactions within the tourism sector in New Zealand and globally.
About This Course
The Master of Tourism Management programme equips students with advanced knowledge and specialist skills in the global tourism industry, with a strong focus on management, planning, and applied research. Through a comprehensive curriculum and options to specialise, students learn to address sector challenges, evaluate policies and management approaches, and contribute to the dynamic development of tourism. The degree is informed by leading tourism research and is available for flexible study on campus or online. Graduates are prepared for senior professional roles and further research pathways.
Course Content
- Tourism Management
- Tourist Behaviour
- Social Science Research Methods (Quantitative or Qualitative) or Applied/Managerial Research Methods
- Natural Resource Recreation and Tourism
- Events and Festivals: Contexts and Concepts
- Food, Wine, and Agritourism: Principles and Practice
- Advanced Business Strategy
- Wildlife Management
- Conservation Biology
- Urban, Regional and Resource Planning
- Environmental Impact Assessment
- Environmental Policy and Planning
- Mana Kaitiaki (Māori Resource Management)
- Managing Marketing
- Advanced Social Psychology of Wellbeing
- Managing Programmes of Change
- Advanced Climate Change and Land Use
- Aspects of Sustainability: International Perspective
- Marketing Strategy
- Principles of Managerial Economics
- Principles of Accounting and Finance
- Principles of Business Management
- Principles of Marketing
Entry Requirements
Build towards these roles
Senior managerial roles in the tourism industryDestination marketing managerEvent management specialistPolicy advisor or analyst for local, regional, or central governmentConsultant or research officer in tourism, events, or development bodies
Build skills in these industries
TourismEvents
